– The “Made in France” label is a guarantee for purchases, in spite of noticeable pressure on materials prices. 46% of buyers source their packaging in France. 78% believe that the “Made in France” label is a key to development in packaging, but 41% expect to see materials prices rise.
The circular economy at the heart of the industry, which anticipates new legal requirements.
– Recycling and recyclability of materials will drive innovation in the coming two years according to 52% of buyers. A long way ahead of design.
– Cost reductions and recycling round out the virtuous circle of packaging. Cost control is historically the most important factor driving change, and this is still the case according to 51% of buyers; however it is nonetheless becoming less predominant on the priority list. Recyclability and recycling of packaging is the second most important factor driving change, and reduction at source and eco-design moves back up to fourth position.
Powerful signals around distribution modes, the digital transformation and industry 4.0
– E-packaging has found its place on the market. Four buyers out of seven say that primary packaging should generally adapt to omnichannel distribution, while two out of seven think that it should be specifically adapted to the online sales channel. Development in shipping packaging is focussed most on boxes tailored to the size of parcels, envelopes, and air cushion and recycled paper gap filling, but in one case in two, it is a standard-size box.
– Connected/smart packaging to cater to Millennials. Or so think 79% of buyers. 29% of buyers consider it necessary to differentiate packaging aimed at millennials from that aimed at baby boomers. 71% think that format and size are differentiation criteria for baby boomers.
– Packing and packaging have now entered the era of industry 4.0 for 71% of buyers and suppliers. Buyers expect industry 4.0 to deliver better quality at lower cost, even more flexibility for equipment, and productivity gains. The key benefit according to suppliers is the reduction in time to market. 36% of buyers have already started investing to adopt the technology of industry 4.0, while others are waiting to assess its return on investment.
*The ALL4PACK Paris 2018 Pack Experts Committee: Groupe Carrefour, Citéo, Charal, Coca-Cola, Laboratoires Expanscience, L’Oréal, Mars Petcare, Philips, Vente-privee.com
ALL4PACK Paris, from 26 to 29 November 2018.
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