IDE Online Magazine Febrero 2018 | Page 124

Cosmoprof North America keeps growing at a constant level, with a focus on the world of production and packaging. The 15th edition, from 9 to 11 July 2017, involved more than 36,700 attendees and 1,278 exhibitors from 45 countries. As a statement of the international appeal of the show, 11 country pavilions attended the exhibition, confirming the fact that Cosmoprof North America is the most important event in the United States for the cosmetic sector.

For 2018, the network of Cosmoprof Worldwide Bologna presents a new international edition, Cosmoprof India, scheduled in Mumbai on 10 and 11 September 2018 at the Sahara Star Hotel.

With this initiative, the Cosmoprof platform enters India, a constantly evolving market for the beauty sector, with a 60% increase in consumption over the last 5 years and an overall value expected to reach 20 billion dollars in 2025. The event, organized by Bologna Fiere and UBM, represents a new strategic opportunity both for companies of finished product, for Cosmetics & Toiletries, Beauty Salon, Hair, Nail and Accessories, and for the supply chain, with leaders in the segments of raw materials and ingredients, contract manufacturing and private label, primary and secondary packaging.

Simultaneously with the development of Cosmoprof events around the world, the network is confirming crucial partnerships with B2B events abroad, with reference to a local level, where Bologna Fiere Cosmoprof plays as international sales agent. This strategy aims at establishing new business relationships, consolidating the presence of the Cosmoprof format in key foreign countries.

The 2018 Memorandum of Understanding has been renewed between BolognaFiere S.p.A. and Iran International Exhibitions Co., Tehran fair agency, confirming the collaboration for the next edition of Iran Beauty & Clean, from 26 to 29 April 2018, the B2B event for the cosmetic industry for Middle East and the whole Gulf area, offering growing opportunities for the international cosmetic industry.

The collaboration of Bologna Fiere Cosmoprof for Belleza y Salud 2018, scheduled from 3 to 7 October, has been confirmed. The event, organized by CORFERIAS – International Business and Exhibition Center of Bogotá in partnership with ANDI – National Business Association of Colombia, boasts the presence of more than 370 exhibitors and 56,000 visitors, and it is an important business opportunity for distributors, suppliers, companies of import / export and beauty managers in South America, interested in international trends and innovation.

New collaborations in Southeast Asia are planned for 2018. Bologna Fiere Cosmoprof will participate in AseanBeauty, in Thailand from 3 to 5 May 2018, PhilBeauty, in the Philippines from 30 May to 1 June 2018, VietBeauty, in Vietnam from 19 to 21 July 2018 and BeautyExpo, in Malaysia from 5 to 8 October 2018. Thanks to these initiatives the network of Cosmoprof Worldwide Bologna strengthens its presence in growing markets of the Asian continent, in search of new business relationships and new opportunities for the development of the cosmetic industry.

www.cosmoprof.com

FERIAS