Cosmoprof Worldwide Bologna 2018 promotes its format in the world
Thanks to the latest scouting activities led in key markets and supported by ITA and Italian Ministry of Economic Development, the leading exhibition for the beauty industry increases its international influence and announces new events abroad for 2018
FERIAS
Cosmoprof Worldwide Bologna, the leading B2B format for the development of the beauty sector, which in 2017 celebrated its 50th anniversary, continues to increase its internationalization and brand promotion activities in key markets.
A rich roadshow program has promoted the initiatives of the 2018 edition of Cosmoprof Worldwide Bologna in South Korea (in Seoul, 18 and 19 September), Thailand (in Bangkok, on 3 and 4 October), Malaysia (in Kuala Lumpur, on 5 and 6 October), Ethiopia (in Addis Ababa, from 5 to 7 October), Vietnam (in Ho Chi Minh, on 11 and 12 October), Russia (in Moscow, from 24 to 26 October), Jordan (in Amman, on 29 and 30 October), Kazakhstan (in Almaty, on 22 and 23 November), Tanzania (in Dar es Salaam on 30 November and 1 December) and Mozambique (in Maputo from 7 to 9 December).
Thanks to the support of the Italian Ministry of Economic Development and ITA – Italian Trade Agency, and with the collaboration of Cosmetica Italia – Personal Care Association, new institutional and commercial contacts have been established, with distributors interested in Cosmoprof Worldwide Bologna to increase the presence abroad of local products, importers looking for international brands to present in their own country, brands evaluating the possibility of an international development of their business, retailers interested in new collaborations and local press.
On these occasions it was also possible to analyze the characteristics of each market, in order to respond in the most appropriate way to specific needs, with ad hoc initiatives and new collaborations.