IDE Online Magazine Febrero 2017 | Page 6

The excellent design possibilities offered by steel for packaging have been highlighted by a leading European packaging expert.

Roland ten Klooster, Professor of Packaging Design and Management at Holland’s University of Twente says that: “The characteristics of steel as a packaging material are such that still today no other material can compete with it.”

The professor made the comments in an article commissioned to celebrate the thirtieth anniversary of APEAL, the Association of European Producers of Steel for Packaging.

The article is one of a series from an expert panel from the fields of environment & recycling, food & nutrition, and packaging design. These industry experts will predict trends and analyse the challenges and opportunities in the landscape ahead. In addition, they will consider the different properties of steel for packaging which make the material ideally suited to the development of the Circular Economy.

The article is part of a campaign telling the story of the last 30 years of steel for packaging. It will help give an insight into the qualities which make steel a unique packaging material, combining exceptional performance capabilities with unrivalled environmental credentials.

Leading professor highlights design possibilities of steel for packaging

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