NOVEDADES Y PRODUCTOS
Warsteiner Brewery relies on Schoeller Allibert reusable containers Golden Beer Crate underlines brand identity
Warsteiner is one of Germany’s largest private breweries. When it came to redesigning
its beer crates, the family company, now managed by the ninth generation, placed its
trust in the expertise of Schoeller Allibert. The international specialist in plastic
packaging solutions uses In-Mold labels (IML) for its new crates. The embossed labels
are not only highly resistant but also have a special visual appeal, which catches the
eye and perfectly underlines the premium character of the brand. The first crates will
be launched in Westphalia as early as December. Introduction throughout Germany is
planned by the end of 2018.
It is familiar to nearly every beer lover: the yellow beer crate with the Warsteiner brand. It has been on the market for almost 15 years. At the end of the year, it will now be replaced by its successor. When it came to designing the new crate, the Warsteiner Brewery turned to Schoeller Allibert. The company has been developing reusable plastic transport containers for more than 60 years and is today one of the leading suppliers in this segment. “Together with those at Warsteiner responsible for the project, we have developed a new model which exactly meets the brewery’s marketing expectations,” explains Frank Reininghaus, Sales Director Beverage at Schoeller Allibert. Visually, the beer crate has become a true design object. Golden pigments in the plastic and a shiny surface with a horizontal brush structure make it far more than a mere transport solution.
“Our job was to develop a beverage crate which matched the Warsteiner brand image,
reflected the current brand values, and achieved greater attention in the beverage