PREMIOS
Easyfairs acquires Pentawards to complement its global packaging event portfolio
Easyfairs today announces its acquisition of Pentawards, the most prestigious worldwide competition exclusively dedicated to packaging design in all its forms.
Created in January 2007, Pentawards’ primary mission is to increase awareness of packaging design and those who create it. Its 55 categories are open to all those across the globe who are associated with the creation or marketing of packaging, and are judged by an international jury consisting of 12 highly reputed designers and packaging design directors from major companies.
Trophies are awarded each year in a different city in Europe, Asia or America during an official ceremony that welcomes hundreds of designers from around the world. The tenth annual Pentawards ceremony took place on 23 September at Shanghai’s Hyatt on the Bund, with previous ceremonies being staged in London, Tokyo, Barcelona, Paris, New York, Brussels and Monaco.
Pentawards will be operated by Easyfairs UK & Global office, part of Global Top 20 exhibition company Artexis Easyfairs. It complements Easyfairs’ existing global portfolio of packaging events that run across Europe and North America, including Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfumery, Cosmetics & Design).