sustainable C2C products (cradle to cradle) of the highest quality, we also have to mould them into a model that is financially feasible for the industry and acceptable to the consumer.
Now I will be taking on a key role in that process of persuading the industry and the consumer. From this new position, I can ensure the connection, the coordination and the collaboration of our different departments, so that – together – we can achieve a strong commercial strategy.”
Model factory in Beringen
The fact that Schoeller Allibert is facing strong growth is becoming increasingly clear in Beringen too. There, we have recently started with the construction of a new Belgian facility that will not only offer Belgian employees a new base; it will also be a model factory for the future facilities of the group. We are also investing considerably in the field of technology, more specifically in Big Product Mould Technology. “With this technology, Schoeller Allibert will bring a large amount of innovation and savoir-faire to Limburg,” Ludo Gielen explains. “In the new facility, you’ll find one of the largest machines in the Benelux region, with a shot volume of about 45 kilos. Our production, that will ensure the supply for the Benelux region, northern France, West Germany and the UK, will mainly focus on our larger products, such as the Big Box Maximus® 1212, destined for, amongst others, the fruit industry, or the plastic ClickPall® for the petrochemical industry. The first products will be ready in the summer of 2017. We have a couple of very busy months ahead of us (sic).”
*About Ludo Gielen
In 1996, Ludo Gielen conquered the European market with his own range of plastic pallets. In 2004, his company BiPP was taken over by Schoeller Wavin. A couple of mergers and shifts later, Gielen was appointed Chief Marketing and Innovation Officer of the market leader Schoeller Allibert. Now he has been promoted to Chief Strategic Growth Officer.