IDE Online Magazine Abril 2017 - Page 38

250 lpi screen as standard, underlining its own commitment to quality, as well as a 200 lpi AM screen for a few, specific applications.

The Roland 700 press introduced cre art to the fundamental advantages of UV technology in conjunction with low energy curing: absolutely dry sheets with a scratchproof image in the delivery section which can be duplexed or finished immediately, no more spray powder, comparatively low energy consumption and heat development in the LEC UV dryers, ozone-free printing, and reduced odors from both the products and the production process. “What really makes the difference here is the freedom the LEC UV process gives us to also print on difficult substrates reliably and with brilliant results, for instance on recycled or uncoated papers, synthetic materials of all kinds, or metallized papers,” Gröger emphasizes.

Significantly longer runs with UV applications

It’s no secret that the highly reactive inks and auxiliaries which are employed for UV printing present particular challenges about plate life. With the SONORA XP Process Free Plate, cre art achieves 7000 impressions in LEC UV applications. “When Kodak then asked us to beta-test the KODAK SONORA UV Process Free Plate to pave the way for significantly longer runs with the same printing properties, we had no hesitation. A Kodak media specialist provided us with active support and showed us a suitable path,” Gröger reports. “In the meantime production with the SONORA UV Process Free Plate is very stable and we can manage up to 20,000 impressions depending on the substrate.” He adds that both SONORA plate types make do with the same press settings and are handled in exactly the same way.

The cre art calendar – a joint effort on the part of the firm’s employees for the past sixteen years – represents an effective vehicle for communicating the advertising agency’s creativity and for demonstrating the print shop’s quality and production capabilities. To date, cre art calendars have won eleven medals in the prestigious gregor international calendar award competition, most recently in 2016 (silver), as well as an Award of Excellence in the “Excellence in Production” category. The 2017 calendar under the motto “Clarity” was printed using the high-impact options opened up by the LEC UV press and Kodak’s process free plates.

“Thanks to the new KODAK SONORA UV Process Free Plate and the numerous UV and finishing extras with which our press is equipped, we can produce complex and demanding jobs on any substrate. The level of creativity and quality is very high, and this kind of work would have been technically impossible only a few years ago. The SONORA UV Process Free Plate enables significantly longer run lengths with at least twice as many impressions as we get from the SONORA XP Plate,” Gröger concludes.