IDE Online Magazine Abril 2017 - Page 120

Beauty products and trends of Cosmoprof Worldwide Bologna 2017

For 50 years Cosmoprof Worldwide Bologna has been the place where specialists of the beauty sector discover what’s new in the industry and the trends that will build the future of the market.

To find out the best beauty products and trends seen at Cosmoprof Worldwide Bologna 2017, a special project, CosmoprofTrends, has been conceived: the trend agency Beautystreams presents a digital reference guide for the Cosmoprof Beauty Community with the best 50 products presented during the show.

10 beauty trends:

SELFIE-READY The selfie generation has introduced a new trend: insta-ready beauty. With these products, flawless, selfie-ready skin is made easy.

URBAN SHIELD Products that offer anti- pollution, free radical scavenging, and urban detox benefits protect skin from the daily stress and pollutants of urban environments.

HYGGE Pronounced “Hoo-gah,” this Danish trend goes hand-in-hand with the natural, well-being, and home spa trends. Beauty products have rich, enveloping textures and help to relax and restore skin and body.

HYPERSENSITIVE Ultra-gentle care products are key. From skin care and make-up to hair care, products keep skin irritant free and healthy.