IDE Online Magazine Abril 2017 - Page 111

PRINTMAT: The new initiative to showcase the ultimate printing innovations

An exhibition inside the exhibition will showcase state of the art products and ideas for communicators and producers

March 22, the world of printing aims at surprising with “special effects” no matter if it is for promotional communication or industrial printing purposes. This topical theme couldn’t be left out from Print4All, the event dedicated to the needs of commercial, editorial, and industrial printing that will take place at Fiera Milano, from 29 May to 1 June 2018.

PrintMAT is an exhibition inside an exhibition that focuses on printing innovation. The event will provide the opportunity to learn how products resulting from the combination of new technologies, materials, media (whether traditional or not), and inks can achieve new and enthusiastic outcomes and provide the “wow effect”. The applications presented in this section will provide some examples of state-of-the-art printing processes, which range from finishing and customisation techniques on traditional media (such as paper) to the so-called “Print of Things”, with printed furniture elements, textile samples, applications on leather garments or accessories, up to media like photovoltaic panels, which only recently can be customised and printed thanks to technological innovations.