ICPI 25th Anniversary Commemorative Publication ICPI 25th Anniv Commemorative Album 0219 web - Page 13

1980 to the Early 1990s–Demonstrating Paver Performance and Functionality KNR Concrete Products and Durastone merged in 1977. This presented an opportunity for Mr. Bryant to expand his operations by purchasing this company and changing the name to Unilock. Sales were strong until 1982, when an economic recession reduced commercial sales in the Toronto region. Mr. Bryant raised demand within the residential market via mass media. He was the first to place ads on television and radio, using infomercials. He promoted the DIY market, conducting hands-on training seminars while using VHS and Beta instructional videos. As a result, Unilock succeeded in turning a profit during that recession and the company began to transition from a manufacturing company to a marketing company. Many companies became experts in running sensitive multi-layer paver manufacturing equipment. Tight control of moisture content in the concrete mix was required. Too little moisture meant the concrete wouldn’t bind resulting in crumbling while too much compressed the units, resulting in inconsistent dimensions. A multi-layer machine molds and stacks pavers with exact moisture contents on each other. Then each loaded pallet of pavers is cured for 24 hours. Once cured, the layers are packaged for shipment and banded and/or wrapped in plastic packaged for shipment. PHOTO COURTESY OF ZENITH EQUIPMENT I C P I C O M M E M O R AT I V E P U B L I C AT I O N • 1 1