ICON 1 - Page 51

Stratergy

- A plan of action to achieve a long term or overall aim.

Export

-Send goods or services to another country for sale

P.E.S.T.L.E

-Political, Economical, social, Technological, Legal, Environmental factors.

Communcation

-The importing or exchamging of information by speaking, writing, or using another medium.

Cost

-How much money an object or product is, they payment is rquired before the product is received.

Reliabilty

-The ability to be depened on: consistency.

Ability

-Posession of the means or skills to do something.

Distrubution Channel

-The way a product gets from a supplier to thw source.

FAD

-An intense or widely shared enthusiasm for something, especially something that is short lived: a craze.

Polysemic

-When an image has more than one meaning

Classification

-A catergory into which something is put

Turnover

-The amout of money a business earns from sales

Integrating

-An act or instance of combining into an integral whole

Macro Environment

-A Macro Envionment is the condition that exists in the economoy as a whole, rather than in a particular sector or region. In general it includes trends in gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy.

Micro Environment

- The immediate small-scale environment of organisation or part of an organisation, especially as a distinct part of a large environment.

Components

-A part or element of a larger whole.

ICON/NOVEMBER