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Ugg taps Alexa Chung for launch of classic boot 2.0

.As art director for the launch, Chung oversaw the entire campaign shoot for the boot from concept, to crew, to cast and shooting. Ugg noted that they “harnessed Alexa’s unique eye for style” for the campaign, and worked together with her breadth of creative friends.

For the classic boot campaign, Chung issued a series of portraits, set in New York, which aims to capture a group of women from within the creative industry who are known from their own style and are close friends with Chung. The resulting portraits, which were shot by Ben Rayner, are said to “reflect the lives of inspirational women and their modern wardrobe.”

Ugg has revealed its debut creative brand partnership with Alexa Chung, who has been named the art director for the launch of its iconic classic 2.0 boot