ICON 1 - Page 39

Ownership

- JLP Group

-Priviate Limited Company

Type of Retailer

-Department Store

Size of Store according to number of employees

- Large Store

Turnover

- £9, 748800,000

Type of Activity

-John Lewis is a non-food company

Pricing Policy

-Premium Pricing

-Physcological Pricing

Range of Merchandise

-Furniture/homewear

-Kids

-Womenswear

-Menswear

-Technology

-Beauty

Method of Customer Contact

-Face-to-face

-Social Media

-Telephone

-Website

Location

- In-town-Shopping malls

-Out-of-town- Retail Parks

ICON/NOVEMBER