ICON 1 - Page 34

Ownership

-Public limited with share capital

Type of Retailer

-Multiple Retailer

Size of store

-Large, which is having eithervmore than 250 employees or more than £50 million turn over.

Turnover

- £2,517,700,000

Type of activity

-Non-food

-Online

-In-store

Pricing policy

- Premium pricing

Range of Merchandise

-Womenswear

-Menswear

-Childrenswear

-Accesories

-Gifts

Method of customer contact

-Online-social media, email, face to face

-in-store

-Phone

Location

-In-town, for example Shopping centre. e.g INTU Watford

ICON/NOVEMBER