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Topshop is a on-trend, fast fashion high street brand with 300 new designs every week. The only one with a scheduled London Fashion Week show. Their target audience is the younger generation, hip cool teenagers who want to test out the new trends. I think TOPSHOP is located on Oxford street because it is the busiest high street in London, and a prime destination for tourists. It really enables them to show their new, fast, upcoming designs often.