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ZARA is a Spanish clothing and accessories retailer. They provide the latest fashion that is good quality at affordable prices. Their Oxford Street store is their flagship one in London making it the most popular. They actually have two ZARA's on Oxford street one at the end, and one in the middle. They have over 6,500 outlets worldwide. It is also known to be one of the most eco-friendly companies. I think that it is located on Oxford street because it is the prime shopping location, and continuously large amounts of people will be passing their stores. It is also located near 'Oxford Circus Station', which has travel links from most directions. Their target audience varies from teenager to middle aged adults, because their brand has so many different types of clothes. There is no brand like Zara, and that is why I believe it has achieved the popularity that it has.