WE ARE …
An Important Part of Coaching’s Story.
As an ICF coach, you make a difference in the lives of your clients every day. Through our digital
platforms, public relations activities and awards programs, we’re raising awareness of the coaching
profession and helping to tell your story.
Digital Presence
Credentialed Coach Finder
The ICF Credentialed Coach Finder
(CCF) represents a significant
upgrade to ICF’s Coach Referral
Service, and is designed to drive
consumers to ICF Member coaches
who hold current ICF Credentials.
CCF features:
• A user-friendly, intuitive and
easy-to-navigate directory
• New and revised profile
fields not found in the
Coach Referral Service
• Improved search functionality
All ICF Members in good standing
who hold ICF Credentials have
basic CCF listings. Credentialed
members also have the option to
upgrade to an enhanced listing for
$150 USD annually.
• Landing Page Views: 46,534
• RFPs Submitted: 202
• Enhanced Listings Purchased: 175
Website and Social Media
• Coachfederation.org:
6,390,907 (+9%)
• ICF Blog:
503,848 (+37%)
• Become a Coach:
69,857
• LinkedIn Members:
82,999 (+27%)
Public Relations
Strategic Partnerships
In 2016, ICF Global continued to
leverage strategic partnerships with
organizations including Associação
Brasileira de Recursos Humanos, the
Association for Talent Development,
The Conference Board, the Human
Capital Institute and the Society for
Human Resource Management to
increase awareness of coaching and
its benefits among senior executives
and human resources and talent
management professionals.
At the local and regional level, ICF’s
trade show grant program empowered
17 ICF Chapters around the world to
have a presence at conferences and
trade events targeting organizational
decision-makers.
Media Relations
7,239 media mentions
(+85%), representing a
potential circulation of
56,944,172,003 (+18%)
• North America: 4,847
• Eastern Europe: 418
• Latin America and the
Caribbean: 1,028
• Middle East and Africa: 65
• Oceania: 16
• Western Europe: 559
• Asia: 306
Global Public
Relations Partnership
In 2016, ICF continued to partner with
Stanton Communications to ensure
that ICF has the strongest global
brand and promotes professional
coaching worldwide. Through the
joint efforts of ICF, Stanton, and
Stanton’s global network of PR
partners, ICF received coverage from
outlets including:
• América Economía
• American City Business Journals
• Business India
• Bustle
• Dow Jones Newswire
• Human Resource Executive
• Inc.
• Investor’s Business Daily
• La Tercera Newspaper (Chile)
• Sabado (Portugal)
• The Upstart Business Journal
• Facebook Fans:
63,599 (+28%)
• Twitter Followers:
19,860 (+19%)
WE ARE ICF | 2016 Annual Report
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