Icelandic Digital Magazine LIVE+ICELANDIC+Spring+2017 | Page 2

LIVE ICELANDIC “Icelandic” is not just a brand name. It is what we do and it is who we are. It is the presence of pure nature, mountains, waterfalls, wildlife, the overwhelming ocean, fire, ice, wind, and the earth we walk on. Icelandic is forged out of extremities, it is daring and a unique way of thinking. It is the methods of the generations, it is the experience and knowledge no school alone can teach. We want to give you the insight. We want to show you what it is to Live Icelandic. What you are reading is a collection of short stories, tales of regular people doing remarkable things, bits of history, and pieces of local knowledge. They are thoughts on all those little things we get with our upbringing and absorb without even realising. Without all this we would not exist. Without all this we could not Live Icelandic. Snæbjörn Ragnarsson, editor