FB Timeline Cover
As you well know, Facebook and all the other social networks are into making money and they
are doing a fine job, too. They make their money by offering “us” a way to connect, socialize,
engage and share. One of the Facebook tools, the cover image, offers a fantastic marketing
opportunity and it is found at the top of your Facebook page. Although you must be very careful
in the type of image you use and the text placed on that image it is FREE promotional space if
you use it for that purpose. Here’s how you can repurpose that cover image real estate and use
it to promote yourself and your next special offer. Take a look at your current image occupying
that space atop your Facebook page. Does it say anything, do anything, promote anything or
ask your clients to respond in anyway? If not, it’s time to change it.
The Cover Image Dimensions
Here’s the measurement in pixels and if
you are using one of my favourite tools
that I mention quite often, The Logo
Creator (TLC), then you will know that
one of the template sets to be found in
TLC is for creating Facebook cover
images.
The Logo Creator Timeline Image
template is correctly sized. All you have to
do is import your own image as a
background and then using the amazing
set of graphics in TLC you can build a
series of fantastic cover images that will
sell you and your tours, cruises etc.
One thing you can do before you start
creating your own promotional cover
image is to explore what other companies
are doing with their cover image space.
Check your preferred supplier’s Facebook pages and look for common themes such as colour, text,
slogans, placement and any call-to-action terms and or phrases. You may be able to use them too.
What follows is a selection of current and past cover images that your suppliers have used. These were
random searches and some of the images are not current – however it is the layout and the ideas we’re
exploring. Make your notes as to what you like and don’t like and then search for what you like amongst
your supplier’s Facebook pages, also look at tourism Facebook pages AND your competition’s Facebook
pages. You haven’t finished yet. Check out the Facebook pages of well-known companies in other
industries, too.
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