OLD MEDIA
How to make use of these marketing tools in 2014
SOCIAL MEDIA
Newspapers
The local newspaper comes
in all shapes and sizes and
generally in a tabloid
format. Local readership is
who you want to reach. To
attract the local readership
in 2014 you should take the
travel pulse first and get to
know what the common
interest in travel is. Then
your ads can focus on the
local trend. Local papers are
not expensive. National
newspapers are.
Like
most
magazines,
newspapers
are
also
available online. The cost of
advertising will be low for
the local digital version and
expensive for the national
digital version. Be guided
once
again
by
the
generation you sell to or
wish to attract. You might
survey your clients as to
which newspapers they
read and which version.
Newspapers
Posters
Posters are still attractive, if
you can find them. Many
suppliers now charge for
them and others no longer
o