Generational Graphics
Humour Is Good
Who is your client? Do you serve all generations
or are you focused on one – the Baby Boomer or
Generations X or Y? You may wish to choose your
graphics and create your promotions based on
the type of words and images that appeal to your
clients.
Good humour is good. Not jokes, but humour.
It’s worthwhile studying the difference.
It’s a fine art. You do not want to come across as
trying to be younger or older than you are. You
don’t need to try and fit in. There will be a time
to use some ole hokey expression from the 50s
and the same applies to text messaging
abbreviation – you don’t want to be seen
stringing a line of abbreviations one after the
other! But you could use:
Videos are GREAT!
Everyone is watching videos. Different genre for
different generations. Why not source your
supplier’s best videos and use those in a social
media marketing sense.
Great summer scenery: vineyards, beaches and
bodies, horseback riding, running through
waves, dances with others, river cruising,
touring, eco-tours and adventurous activities…
they all fit somewhere. All you have to do it point
your clients towards your video channel.
Summer is All Things to All People
A3 meaning Anywhere, Anyplace, Anytime.
There you have it. A summer vacation has
different meaning to each and every person on
your client list. Look for groups with a common
summer interest – could be outdoors, up the
Amazon or heading off to Rome. Ask your client’s
what they intend to do this summer for their
vacation. It’s the only way to know for sure.