IC TRAVEL AGENT April 2014 - Page 8

Generational Graphics Humour Is Good Who is your client? Do you serve all generations or are you focused on one – the Baby Boomer or Generations X or Y? You may wish to choose your graphics and create your promotions based on the type of words and images that appeal to your clients. Good humour is good. Not jokes, but humour. It’s worthwhile studying the difference. It’s a fine art. You do not want to come across as trying to be younger or older than you are. You don’t need to try and fit in. There will be a time to use some ole hokey expression from the 50s and the same applies to text messaging abbreviation – you don’t want to be seen stringing a line of abbreviations one after the other! But you could use: Videos are GREAT! Everyone is watching videos. Different genre for different generations. Why not source your supplier’s best videos and use those in a social media marketing sense. Great summer scenery: vineyards, beaches and bodies, horseback riding, running through waves, dances with others, river cruising, touring, eco-tours and adventurous activities… they all fit somewhere. All you have to do it point your clients towards your video channel. Summer is All Things to All People A3 meaning Anywhere, Anyplace, Anytime. There you have it. A summer vacation has different meaning to each and every person on your client list. Look for groups with a common summer interest – could be outdoors, up the Amazon or heading off to Rome. Ask your client’s what they intend to do this summer for their vacation. It’s the only way to know for sure. 