Selling Summer
Oh summer! What a great season to sell and right about now. April is a great month for
promoting summer travel. Most people around the globe are coming off a winter that by all
accounts was terrible with way too much snow, freezing temperatures that wouldn’t quit and
floods and in other parts of the world drought and wild fires. What can you say but “Hey! Time
to chill out. Take some time. Regroup. Relax. Take a vacation.” So, are you working on your
Summer Selling Promotion? Do you have your destinations selected? How about your tour
products? Are YOU planning to lead your own tours anywhere? Let’s sell some sizzle.
There is sometimes a misnomer that people in
general will hang locally and not bother to go
travelling during the summer months. That
statement is part true, depending on where you
live, how nice the summer months are, and the
people who choose to stay put.
I’ve listened to those
reports. My take on the
world of travel is that
there is always someone
that has saved up to go
somewhere, every day of
the year. Travel is too
personal
to
lump
everyone together into
the “They won’t travel in
summer…” box. Nope.
You have to have faith in
the fact that the lives of
your client’s are much the
same as yours – you need
a break and so do they.
You have your dreams and so do they. In my
book that means there’s travel to be sold each
day every day.
Beaches Are More Than Winter
Of course if where you live your winters are
harsh, then many of your clients will be booking
those beach vacations to soak up the sun, whilst
those at home are freezing their tails off. There
are beach vacations that also sell in the summer
and there’s also a clientele for this mid-year
product.
The decision is: which summer beach and
where? Many of those winter destinations are
actually year-round destinations as their climate
stays more or less even throughout the year.
What drives tourists there in the wintertime is
the weather at home. So, you can still sell Hawaii
and Mexico and the
Caribbean during summer.
The European Scene
As you know Europe as a
whole has more than a
splendid
coast
line
complete with stunning
beaches and hidden coves.
Then not far away would
be fabulous cuisine and
historical everything. Do
your due diligence and
explore online for the top
ten European beaches, or
explore
what
your
preferred suppliers are
offering this summer in Europe.
Summer Luxury
If you have the clientele with those deep pockets
then there’s luxury travel to be had – and that
means anywhere in the world during the
summer months. So what type of luxury travel
can be had during the summer? Let’s talk safaris
as in Glamping, or river cruising in Europe, China
and elsewhere. You name it there’s a luxury
version of it.