IC TRAVEL AGENT April 2014 - Page 4

Steve Crowhurst, CTC, Publisher Selling Summer & Sizzlin’ Sales With red hair and a fair skin you’ll know that I have to dodge from one tree shade to another and many times with a towel around each foot just like in the movie Arthur! You’d have to buy me a ticket to the museum and pick me up after dark! Unlike me there are many millions of people who can take the heat and love it and those sun lovin’ clients, regardless of how winter came and went are always a summer season target audience. As the saying goes, so many beaches, so little time! In this issue of IC-TA we’ll explore how to sell the summer heat, turn up the heat, sell some really cool or kool vacations for people like me who want to head to the cooler and higher areas of a hot destination - and if you’re u