Steve Crowhurst, CTC, Publisher
Selling Summer & Sizzlin’ Sales
With red hair and a fair skin you’ll know that I have to dodge from one tree shade to another and
many times with a towel around each foot just like in the movie Arthur! You’d have to buy me a
ticket to the museum and pick me up after dark! Unlike me there are many millions of people
who can take the heat and love it and those sun lovin’ clients, regardless of how winter came and
went are always a summer season target audience. As the saying goes, so many beaches, so little
time!
In this issue of IC-TA we’ll explore how to sell the summer heat, turn up the heat, sell some really
cool or kool vacations for people like me who want to head to the cooler and higher areas of a
hot destination - and if you’re u