IC TRAVEL AGENT April 2014 - Page 27

Suppliers are not promoting Call Your Travel Counsellor and that’s because few if any consumers really know what or who that is except for travel trade companies and associations. Be known as a travel counselor or consultant internally, but outside your workworld is where your clients live and it’s your clients who book with you, not your colleagues. About Being an Agent for Suppliers As someone new to selling travel you will no doubt hear that “things have changed” we as in sellers of travel, are no longer agents for suppliers. We are agents for our clients. Let’s hold it right there. Once again, the commentary is slightly off base. Without travel trade suppliers investing in and creating products for travel agents to sell, there would be nothing to sell. Like any other store with products on its shelf, you too, like that retail stor