TABLE OF CONTENTS – IC APRIL 2014
4
EDITORIAL
6
SELLING SUMMER
9
SELLING THE SIZZLE
10
YOU CAN’T SIZZLE IF YOU…
11
BEACH AND… VACATIONS
12
IT’S A SHADY BUSINESS
13
SELLING SUMMER KOOL
13
THE BIRTHDAY WISH
14
FISHING FOR THAT PERFECT SUMMER TRAVEL EXPERIENCE Steve Gillick
17
SUMMER BAD
18
SECRET SELLING SAUCE
19
STRIKE ZONE FOCUS Cory Andrichuk
21
AHA! SO THAT’S WHY!
24
WHAT DO YOU DO WITH…
25
HEY, WHAT’S UP CHOC?
26
CALL YOUR TRAVEL AGENT
28
QUICK TIPS
30
TRAINING PAGE
31
SELLING ANCILLARIES
32
NEW TOOLS
36
SELLING TRAVEL WITH STEVE
Advertisers in this issue: Nexion Canada Page 3, The Travel Agent Next Door Page 5,
The Travel Agent’s Store Page 20, The Travel Institute Page 34, Big Bark Graphics Page 37
Advertising in IC Travel Agent reaches the serious business-minded travel agent.
Promote your products and services via video, audio or generic text and images. IC
Travel Agent is marketed direct to over 4,000 travel agents plus thousands more via
social media channels such as Facebook, LinkedIn, SlideShare, trade contacts,
partners and educational institutions. Your ad includes a BONUS How-to-Sell article.
Full page rates range from $300 to $425 based on number of insertions.
If it’s not yet 5pm where you live, you still have time to make one more
call, close one more sale or e-mail one more promotion!
Selling travel from home does
not have to be a puzzle when you
read IC! Find the host agency
that best suits your needs.
Share your money making ideas
in IC and help your IC colleagues.
CONTACT
Steve Crowhurst
[email protected]
250-738-0064
www.ic-travelagent.com
Publisher:
SMP Training Co.
www.smptraining.com
Contributors
Steve Crowhurst
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