The Halibut
Travel Theme: Summer Time and Living is Easy…
Travel Image: Lazily fishing by the creek on a hot
summer day, wearing a straw hat tilted over the
eyes, chewing on a piece of straw, dipping the
fishing rod into the creek and waiting for a bite.
Travel Type: Laissez-faire, let everything unwind
as it will. Traveller does not want to be scheduled
to death. Needs lots of free time. Travel
Communication: This is your text/twittercommunicating client who will decide this
afternoon that he/she needs a travel add-on
tomorrow and will want you to arrange it. This
client is long term; wants you to take
care of details but only as requested.
Travel Accommodation: Prefers small
intimate hotels.
The Marlin
Travel Theme: Summer
Time and the Fish are
Jumping…
Travel
Image: Deep sea fishing
adventures with the
wind blowing in his/her
face, strapped into the
‘fighting chair’ with rod bent
over and reel spinning as a blue-fin Tuna
flies out of the water.
Travel Type:
Adventure, independent, DIY, throw
caution to the wind, do it for the bragging rights.
Travel Communication: This client prefers
email—the less contact, the better. When
something goes wrong he/she will just ‘fix’ it and
tell you about it later. Once you interview the
client and create their CRM profile, don’t ask the
same questions again. Travel Accommodation:
Prefers small hotels, will not tolerate mass
tourism but ensure that the hotel bar is fully
stocked.
The Flounder
Travel Theme: Summer Time and the Sounds of
Silence. Travel Image: Standing hip-deep in a
river, wearing waders, and casting your fly
fishing line into the water again and again. The
emphasis is on peace, quiet, fresh air, the ripple
of the water, the sounds of nature. Travel Type:
Outdoors, walker, hiker, trekker. The person
who appreciates at least one day on a holiday
that is off the beaten track—communing with
nature—and recording their peace and quiet
with photographs and even writing. Travel
Communication: This is your Blog or Facebook
client who likes to record and relate things in
detail. They are likely to book a customized
package tour where at least one day can include
a
get-away-from-it-all
activity.
Travel
Accommodation: Hotels/ Resorts/ B & B’s are
not really an issue as long as there are people to
meet.
The Grouper
Travel Theme: Summer Time with So Much to do
and So Little Time to Do It. Travel Image: Fish
markets, temples, attractions, restaurants,
shopping, beaches & tours. This is a busy
itinerary for a busy person who likes to do and
see. Travel Type: Likes to have fun, prefers
to have someone else do the
organizing and scheduling. Has
no issue with group tours as
long as the itinerary takes
in everything and the
coach or waterway
cruise allows plenty of
time to see and do. Travel
Communication: This is your
selfie-photo person. He/she is on
Instagram, Pinterest and Flickr.
Probably also on Facebook and Twitter,
as communicating everything possible to
everyone at every possible moment is very
important.
Travel
Accommodation:
All
inclusives are great, as you can have choice, try
different foods, eat quickly and get back to your
activities.
The Sardine
Travel Theme: Summer Time and I Hate Fishing
aka Those Lazy, Hazy, Crazy Days of Summer
Travel Image: Slathered in sun protection, lying
on a beach, lazing under a beach umbrella,
sipping sweet summer drinks from a straw
(paper umbrella in drink, of course). Travel Type:
All-inclusives, package holiday veteran. Wakes
up early, reserves 5 lounge chairs with towels,
then goes back to sleep and eventually returns
to pool or beach after breakfast, 3 hours later.
Enjoys watching hotel activities, the buzz of
talkative hotel patrons and the evening
entertainment.
Travel
Communication:
Telephone and in-person. Attitude is ‘show me
what’s available at my price point and send me
there’. Thank you. That’s All. Travel
Accommodation:
All-inclusive but great