IBC Daily IBC2018 - Day 1 - Friday 14 September - Page 32

    show.ibc.org I #IBC2018 LET’S GET THE CONVERSATION MOVING IBC has a vital role to play in continuing to help the industry plot its way to future success, says Peter White, IABM IBC bills itself as ‘The world’s most influential media, entertainment and technology show’, but what’s in a title? For me it has always been much more. IBC continues to be a place where the industry gets together not only to review and explore current and coming technologies and ideas, but also to work together to plot a successful way forward for all sides of the industry. That’s why, as well as its influential conference, in recent years we’ve seen IBC initiatives on cyber security, 5G, telco and media innovation and of course, the Future Zone – in which IABM is curating theatre presentations this year to look at what’s next for our industry – and what’s likely coming after that too. changes viewing habits. Technologies such as the cloud and AI are increasingly being tapped, not only in streamlining the content supply and delivery chain, but also helping in the discovery of what is in demand with viewers – where to invest in content production. More and more companies are no longer making large one-off capex investments, but instead are spending incrementally – upgrading each area and function individually as required. According to IABM data, average financial capex in the industry declined between 2015 and 2017 although general media technology investment has grown at most media companies – meaning that more money is being spent on opex. MOVING FORWAR