IBC Daily Day 2 - Saturday 15 September

Evolve. Adapt. Shift. Experience the shift at IBC 2018. Hall 1.D61 theibcdaily show.ibc.org SATURDAY 15.09.18 YouTube’s Mohan: “New EU directive is anti-creator” Inside Conference By Ann-Marie Corvin YouTube’s product head has slammed the EU’s approval of a controversial new Copyright Directive designed to stop users from sharing unlicensed material. Speaking during Friday afternoon’s Visionary Keynote, Neal Mohan, chief product offi cer YouTube, said that the directive was “anti-creator” and “sent out the wrong message”. “I’m disappointed about the ruling but we have yet to see how it will be implemented. But it will impact the creative ecosystem,” he warned. The new legislation requires that certain platforms like YouTube and Facebook add fi ltering systems to check content, but Mohan argued that the network already had its own – Content ID – which enables Mohan: “It’s never been about anything goes” right holders to manage rights in an automated way. “At YouTube, we take content seriously from the outset. We’ve found that in 90% of cases where a claim has been identifi ed the owner leaves the content up there and monetises it.” Mohan’s comments on the Directive were framed around the success that the video sharing platform has enjoyed in EU territories in recent years. Mohan revealed that the number of YouTube channels making six fi gures or more in revenue in the EU is up 35% over the past year, while the time that consumers have spent watching YouTube on their TV screens in the EU has grown 45%. Mohan announced at the session that YouTube has also rolled its YouTube Kids proposition into two more territories – Italy and Portugal – and it has strengthened its parental controls, allowing parents to handpick every video or channel their child is allowed to view. Asked about whether YouTube was doing enough to protect users, young and older, against fake news and extremist content, Mohan said that it was an area that he personally works very closely on. He said that YouTube owner Google was using Machine Learning as well as employing over 10,000 human evaluators to identify and pull down off ensive images. Following these measures, he said the percentage of violent or extreme images taken down had increased from 8% to 50%. “While it is our mission to give everyone a voice and show them the world it’s never been about anything goes,” he said. Resilient partnerships key to Netfl ix success Ferreras: Netfl ix’s growth shows no sign of slowing Conference By Alana Foster Working hand-in-hand with broadcasters and telcos is the secret to the success of global streaming service Netfl ix, according to its European business head. Speaking during a Track Headliner session at IBC, vice president of EMEA business development Maria Ferreras revealed that “resilient partnerships” with pay-TV and telco operators were key to Netfl ix and that this way of working will continue to Continued on page 03 IBC Daily Sponsored By hpe.com/solutions/oem-media Booth number 15.MS47 to 15.MS50 The full story Al Jazeera Digital’s Zahra Rasool and Brave Bison’s Claire Hungate on 360-degree storytelling Page 04 Moving with the times AMWA unveils its Agile Media Blueprint Page 08 Leading by example IBC chairman Tim Richards highlights how IBC is continuing to evolve to refl ect changes in the industry Page 69 Eye on the future Eurovision Media Services CEO Marco Tinnirello shares his vision for the organisation Page 76 Surging forward SMPTE’s Barbara Lange talks new standards and pilot projects Page 101