IBC Daily IBC2018 - Day 1 - Friday 14 September - Page 51

  Aslam Khader, chief product offi cer, AWS Elemental, an Amazon Web Services company What are the most pressing challenges facing the media and entertainment industry? Consumer demand for high- quality, low-latency live and VoD content across a range of devices has reached an all-time high, as seen with this summer’s FIFA Russia World Cup viewersh ip shattering records across both TV and streaming platforms. The pressure is now on for production studios, broadcasters, multichannel video programming distributors (MVPDs), OTT providers and telcos to keep pace. It has also introduced a wave of infrastructure, bandwidth, processing, storage and monetisation challenges and workfl ow ineffi ciencies due to cost pressures and increasing content demands. What trends or themes do you expect to emerge at this year’s IBC? With more broadcasters, MVPDs and OTT services embracing HD and 4K high dynamic range (HDR) content and services, we expect HDR and 4K/Ultra HD to return as a key trend at IBC this year. Quality-Defi ned Variable Bitrate (QVBR) control and Common Media Application Format (CMAF) are also likely to be at the centre of discussion as industry professionals strive to meet the growing consumer demand for high- quality content with greater cost effi ciency. Furthermore, advancements in machine learning tools integrated with delivery solutions are enabling next-generation content chains, making artifi cial intelligence (AI) another topic to likely dominate IBC conversations. What are the main areas of focus for your company at IBC? Among other things, we’ll be discussing several machine learning applications in the media supply chain including content-aware advertising insertion and advanced sports graphics creation. Another focus will be the ability to automate metadata extraction and analysis as well as transcription and translation to Class 1 reference monitors Plura By Mark Hallinger The new PRM-3G series includes the PRM-224-3G, which features a slim design integrated with a Grade A 10-bit OLED 24.5-inch panel. Plura claims the monitor delivers outstanding black performance, HDR capabilities and a very fast response time for smooth video, with “virtually no motion blur”. It also has a high contrast of 5000:1, wide viewing angle, OLED: The monitor delivers contrast of 5000:1, a wide viewing angle, and accurate colour reproduction and picture consistency support content accessibility and global relevance. We will also be looking at QVBR and CMAF – which enhance streaming quality while reducing bandwidth and storage requirements – and seeking to both simplify HDR workfl ows and explore cloud production tools for scalable rendering. Why should delegates visit your stand at IBC? Visitors to the stand will be able to see demos of machine learning services for building AI applications, cloud-based asset management and archive solutions and cloud-based virtual workstations as well as QVBR, CMAF and HDR. 5.C80 accurate colour reproduction and quality picture consistency. The PRM Plura Precision Broadcast LCD series supports 3Gbps with 1080P/60P input capability along with HD, SD-SDI and analogue video formats like RGB, component and composite signals. It also has HDR capabilities and features LKFS audio measurement, intelligent connection for calibration and alignment. Display functions include auto calibration, waveform, vectorscope, closed caption, V-chip, UnderScan, ZeroScan, OverScan, Zoom and more. 8.B73