IBC Daily IBC2018 - Day 1 - Friday 14 September - Page 42

    show.ibc.org I #IBC2018 THE BROADCASTERS’ OTT CONUNDRUM Is OTT going to take over broadcasting? It’s the ever-present question for broadcasters, to which the simple answer is no, they must do both, writes Peter MacAvock, EBU and DVB There is much for broadcasters to do to adapt to the OTT world. Profitably. Broadcasting is no longer national, but international. I acknowledge that broadcast regulation is logically separated according to countries, but this doesn’t seem to bother the multinational OTT operators much. While a broadcaster’s content might be locally focused, funded and sourced, those that compete for consumer’s eyeballs and ears are international. This year’s IBC will be dominated by new technology helping IP production, remote production, OTT and new applications for viewers to enjoy, but broadcasters need to recognise that it is only by breaking down all technical barriers between the European broadcasting territories that they can hope to drive the technical synergies necessary to harmonise their user experience across all platforms, and all territories. Remember that these same platforms aren’t national anymore either, but all delivered as variants of the same international platforms. It’s crazy to have one country accessing HbbTV services through a red button, and another through a blue button. While others concentrate on the complex task of building Europe-wide OTT platforms, we can concentrate on the technical challenge at hand. The aim has to be work to together to develop common technical solutions and then deploy them across all broadcaster products. And we have the means to do this. A change in mindset is required for European broadcasters, where they must strive to compete on content and services but based on the same underlying technology. It sounds so obvious, but why are broadcasters all still developing their own individual web media players for example, especially when they have the same characteristics? Isn’t it enough for broadcasters to have to serve a myriad of different devices and network operators in a given territory? “The aim has to be to work together to develop common technical solutions and then deploy them across all broadcaster products” The aim ͡ձѼ٥ѡѕ)ɽ́ݕх̰Ѽե)ѕѡЁɵ́ɽѼ)х̸)]ٔᅵ́܁ѡ́)ѡɽ ɽѥU Tݡɔ)́ٔѡɕѽѡȁѼͥ)ٕ䁄ɕѥѕ)ͥͥѕݡ́ɕѱ)啐յȁɽɽѕ̰)ݥѠѡ́ѡ]ٔɕ)܃aȵͽɍdݽɭѡѡ)ձ͍ɥ́ձѥѥɥѕ)͍մٕЁѕQɕɥ)٥ѡɽѕȁЁѼ)єѡɕͽɍ́ѼѡѕЁѡ)Mѽԁɕɥѕ́ѡՅ)Mѽԁ ɽ)Mѕ) ٥)!Mѽ׊é܁M)MՅɄ)ѡ՝ѕȁݸȁ)ѽѕѕ̰Mѽ)́ɽՍݼ܁Յ)ɥɄɅ̸)Q܁M͕ɥ́ɥ)ٕ́́Ѽ)ɽ٥ЁݥѠ)չѥ䁅ݥɅ)ѥ́ȁѕ)ɅɄѕ̸Q)MMɔѡЁ)ѡ́Ʌɔ)Յ䁑ɅѕѼɔ)ɕɹٕ́ѵаɽՍЁəɵ)ѥѼɭЁɅѕͥѥɔ)ѼɅєIե͡ɽ͕)ɕͽɍ́ȁ́ѡɽ)ѡ Wé́ɸեم)́́ɕمЁ܁́Ё݅́ݡɽ)ɽѕ̃Ёхѕ፡ٔɕ)ɽEՕ酉Ѡ%'éɽѥ̸)$ͼѼٔɽЁɽ)YQ͔́́䁕ȁٕ́ѡ)Ё́ѡɽ՝ɅѥݥѠѡ)ѡɽЁչ䁍Ёٕѡ)ȁѡ́Ս͕ȁɅѥY)́ݽɭѼɕ́չՔ͕Ё̸)]ݥѹ͕ѡɅ%]ɱ )ѡ́յȰєѡݔɕ)ɕѼȁɽЁѕ٥ͥѼݥѹ́ѡ)ɕЁ̸́]Ёٔݕ)ͽ́ͥɽ)٥̰ЁݡЁ́Ѽѡ̰ͥ)ѡɔ́ՉѥєȁѡՅ䁅ɕ)ɽЁѕ٥ͥ1ȁQX́YЁY)eЁɕЁЁՍ͕ѡ)ɥѡ́ɥͥɽ)ݽɭ́́́́݅́ѡѥͥ)ՔQXQՕѥ́ݡѡȁY)Ѽѡхͬȁݡѡȁѡ́ݥѕݥѠ)ѡɥͬɥȁɕձ̸]эѡ́́Y)ɭ́ѡY$ЁѼ́ɔ)ɽЁѥ̸)Aѕȁ5ٽ TY)͵Ѡȁٕ̰)ձѤٕչѕɉ)ѕѼɽ٥Ʌє)ȁݥɅ)Ʌ̸QM)ѼݡѡM)ɥ́Ѽ٭Q)ѕ́ݥѠյմ)ȁɉɔݼх)ɥɽչȁٕ)ɕȁͽЁ䁍͔)QMɅ́ͥѼ)ɽ٥Յ䰁ɑ)ѕȁݕ)Ʌ̸م)ݼمɥѡM)̀ͭѡMխ)Qѕ́ɔᕐ)չѕɉɅ)ѕ́хɕѼѡ屽)ѡݥѠ)ݼхɥٕ)ɕȁͽЁ䁍͔(ȹ