IBC Daily IBC2018 - Day 1 - Friday 14 September - Page 28

    show.ibc.org I #IBC2018  Bryce Button, director of product marketing, AJA Video Systems What are the most pressing challenges facing the media and entertainment industry? Professionals across the media and entertainment industry are being tasked with delivering higher quality content to audiences, despite tighter deadlines and budgets and often using remote teams. The industry’s embrace of high resolution, high frame rates and deep colour workfl ows has prompted a need for professionals to optimise their workfl ows with enhanced bandwidth and speed while also navigating new formats and standards, including IP infrastructure. IBC will provide a stage for showcasing new solutions that address these points. What trends or themes do you expect to emerge at this year’s IBC? Conversations surrounding high dynamic range (HDR) and broadcast IP will reign over IBC once again this year, with the industry focused on recent technological breakthroughs and the continued progression of standards. As audiences continue to cut the cord, and the market strives to reach a growing constituency of these users, OTT and live streaming will also remain a focus, with the rapidly evolving eSports market likely to attract attention as well. During IBC, you can expect to see these trends refl ected across product launches, including emerging Studio quality live sound DPA Microphones By Mark Hallinger Strong CORE: The new amplifi er technology lowers overall distortion and expands dynamic range In conjunction with its Dutch distributor Amptec, DPA Microphones is exhibiting a 12G-SDI, Thunderbolt 3 and fi bre technology designed to help professionals meet the increased bandwidth requirements that these new workfl ows demand. What are the main areas of focus for your company at IBC? HDR continues to be a key focus for our development team. We are creating new solutions that address common HDR challenges, like our HDR Image Analyser and the FS-HDR frame synchroniser/converter. Similarly, the ongoing evolution of IP has opened up new opportunities while also introducing a host of challenges, so we continue range of mics that incorporate the company’s new CORE amplifi er technology and encouraging attendees to try them out on listening stations. DPA claims the new amplifi er technology lowers overall distortion and expands dynamic range, thus ensuring an even clearer sound. to off er market-driven conversion solutions for this continuing evolution. 12G-SDI will also have a focus at IBC, with new products that support this high-bandwidth connection. Streaming and OTT will be top of mind for AJA going into IBC as well, as there a number of demands our technology is positioned to serve, from fast, powerful I/O to simpler streaming and beyond. Why should delegates visit your stand at IBC? Visitors to the stand will be able to check out demos that show how professionals can use AJA tools to achieve the speed, bandwidth and distance modern workfl ows CORE is used in DPA’s line of d:screet miniature microphones, among others. Apart from being used as lavalier mics, these are also suitable for applications where microphones need to be hidden in hair or clothing. Visitors to the stand can see how to successfully conceal these microphones without require and, as per usual, you can expect to see a handful of surprises from our team of engineers. 7.C25 any detrimental eff ect on sound quality. The most recent addition to the CORE by DPA range is the d:vote CORE 4099 instrument mic, which is designed for use with woodwind and acoustical instruments such as guitar, violin, cello and trumpet/saxophone. 8.D70