show.ibc.org I #IBC2018 Lounge Talks: where culture and technology collide A new addition to the conference programme this year is a series of informal Lounge Talks that will take place every lunch break in The Forum Lounge. The talks will explore thought- provoking issues that blur the lines between media, technology and culture. Open to all attendees, they will commence with a 20-minute presentation from industry speakers focusing on topical issues and be followed by an audience Q&A session. On Friday (12:50) the spotlight is on gender equality and will see ITV head of diversity Ade Rawcliff e and Britbox president Soumya Sriraman discussing practical ways to kick gender imbalance into touch with networking drinks afterwards. Researcher Roberto Iacoviello from Italian broadcaster RAI will host the discussion on Saturday (13:30) where a proof- of-concept mixed reality application for augmented city tourism will be explored. On Sunday (13:00) join BBC head of audience planning Kate Coughlan for an examination of ethics and the role of intention in electronic media experiences. Concluding the Lounge The IBC App: your show companion The IBC App puts all your exhibition, conference and networking plans in the palm of your hand and provides you with everything you need to navigate your way around the RAI over the next ﬁ ve days. The app is a free download from the Apple and Android stores and includes a 3D interactive plan of all 15 exhibition halls. There is also a complete list of all the conference sessions plus the presentations in the Content Everywhere Hub and the IABM Future Trends Theatre. IBC, though, is all about meeting people, sharing knowledge and doing business. So, this year, an AI-powered matchmaking platform has been added to the app. Using natural language processing and deep neural networks to learn about your goals from IBC, it takes the work out of networking. And given that Amsterdam in September can bring Talks on Monday are two break-out sessions: the breakfast talk (08:45) is on ‘Tackling environmental challenges through collaboration’. It will be hosted by Jeremy Mathieu, international manager, Albert, who works as a sustainability advisor and helps productions to reduce their environmental impact. The lunchtime talk (12:45), ‘VR in preserving endangered anything from scorching sun to drenching rain, there is also an up-to-the-minute weather forecast, courtesy of The Weather Channel. Once downloaded, use your IBC registration reference for quick sign-in and fast access to the features that matter to you. For more information and help with logging in, see show.ibc.org/app rituals’, presented by Chouette Films producer Anna Sowa who will look at how virtual reality technology could be used in the preservation of cultural rituals and heritage for posterity. The Lounge Talks will have a dedicated area within The Forum Lounge with an extended break-out area for continuing conversations with like-minded attendees and colleagues.