IBC Daily IBC2018 - Day 1 - Friday 14 September - Page 101

101 Q&A Matt Quirk, global market strategy and development manager, Hewlett Packard Enterprise OEM solutions What are the most pressing challenges facing the media and entertainment industry? The industry is undergoing a major transformation: moving to an IT-based operation and internet-based business and adopting cloud services functionalities supported by a full IP-based infrastructure. What sets this apart from previous transformations is the speed and scale with which it is happening. This revolution may be the answer to challenges broadcasters and emerging OTT players are facing, but our Original Equipment Manufacturer (OEM) partners need to be nimble and disruptive in their own segments to remain relevant and competitive. What do you think are the main threats to your market sector? The current speed of innovation from our OEM partners in the industry is one of our biggest challenges. As content creators through to broadcasters are driven to provide high-quality content, in any format, on any device, in any geography – at a moment’s notice, the pressures on technology infrastructure are increasing at an unprecedented rate. Couple that with advances in technology such as artifi cial intelligence, blockchain and edge compute and you see how OEMs are also challenged as to where they invest their resources to remain competitive and deliver the solutions the industry is demanding. Why should delegates visit your stand at IBC? Delegates will have a chance to speak with our team directly to understand how we are enabling telco, cable and media companies to optimise their media services value chain and align with their operations strategy, from content production to content distribution and customer experience. Delegates will also see Hewlett Packard Enterprise (HPE) technology embedded, integrated and combined with our OEM partners’ innovative solutions around the halls of IBC. The HPE end-to-end portfolio of solutions enables customers to accelerate their transformation to media cloud, create new revenue streams for the best user experience, gain operational effi ciency, leverage elasticity through virtual functionalities, adapt to new TV consumption models and reduce IT Infrastructure costs. 15.MS47 Better playout through integrations Pebble Beach Systems By Mark Hallinger One of the demos on the Pebble Beach Systems stand is the integration of Singular. Live cloud-based graphics on its Orca virtualised playout platform. Singular.Live is a HTML5 graphics authoring platform which allows designers to create, control and play out broadcast-quality graphics from a standard web browser. Stuart Wood, technical product specialist at Pebble Beach Systems, said: “The Singular.Live platform is both powerful and intuitive, and this new integration enables us to demonstrate the benefi ts of using a cloud-based graphics solution alongside an Orca software-defi ned channel. Overlaying real-time HTML5 graphics with content derived from Pebble’s Marina automation playlist, or from moderated social media feeds and other online data sources, becomes easy.” Wood said that with Marina controlling the timing of the graphics, these can be scheduled from traffi c, or the manual control interface can be used by a studio during a live event. The integration allows for multiple HTML5 render instances to be used in the same pipeline or channel confi guration to suit multiple applications. For example, the branding can be diff erent on a broadcaster’s OTT platform Sound borrowing from IP-based relatives Lawo By Mark Hallinger The third generation of the IP-based mc²56 incorporates signifi cant features drawn from Lawo’s mc²96 fl agship console, without sacrifi cing its compact size, fl exibility and versatile design that address applications ranging from broadcast trucks and studios to live performance and recording. Optimised for IP video production environments, the Modern: Lawo’s LiveView provides thumbnail previews of video streams directly in the fader labeling displays More power: Orca now has access to a cloud-based graphics option and linear channels, but can use the same triggers and data from Pebble’s Marina automation system. Marina can also trigger ‘client-side’ graphic branding/advertising new mc²56 has full native support for SMPTE 2110, AES67/Ravenna and Dante. Its established high-quality networking performance rises to the next level with the addition of unique capabilities such as IP-Share gain compensation and DSCA Dynamic Surface to Core Allocation. Available in frames from 16 to 112 faders, the mc²56 supports up to 8192x8192 crosspoints, 888 DSP channels, 144 summing busses and 128 aux busses at 44.1-96kHz operation. In for online streaming to display personalised graphics which can be interactive, helping to further drive viewer engagement. 8.B68 addition to Button-Glow and coloured touch-sensitive encoders, new colour-TFTs provide clearer colour-coding of channel strips for enhanced visibility and faster access in low light conditions. Lawo’s LiveView provides thumbnail previews of video streams directly in the fader labelling displays. With a 64-fader surface suited to most OB vehicle dimensions, a 16-fader stand-alone extender may be added to an mc²56 for subsequent expansion at any time. 8.B50