IBA SUCCESS MAGAZINE Volume 6 Campaign 1 | Page 25

“Often, people who criticize your life, are usually the same people who don’t know the price you paid to get where you are today.” —Jennifer Yon People have a way of showing their true colors and while she may not see them at first, she isn’t traumatized by their departure. “It may seem cliché, but I believe the adage that some people come into your life for a season.” When I would encourage her to fight against those who wronged her, she always manages to see the situation with objective eyes. “If I know, in my heart, that I’ve done nothing wrong I have nothing to fight. I treat people the way I'd want to be treated.” Unfortunately, it’s those she’s done the most for who are often her biggest critics. After one particularly difficult betrayal she adopted a quote that is written on the inside of her journal, “Often, people who criticize your life, are usually the same people who don’t know the price you paid to get where you are today.” women everywhere, as someone who took that idea and cultivated that idea into a well-oiled machine capable of continuing to grow and pull others along into the realm of success. Hats off to you, Jennifer Yon! I can’t wait to see what comes next. n Never one to close the door on relationships, Jennifer admits that she metaphorically places each detractor in a fictional rearview mirror so that she always remembers that they are a part of her past. Five years in and Jennifer expanded IBA Success Magazine into the Jennifer Yon Agency to provide exposure to businesses on a variety of media platforms. Her sheer perseverance helped her survive the loss of her father in 2019—again fuel for her tank. “Losing my Dad hit me hard, but the one thing he always wanted was for me to be successful in life and in business. Every time I reach a goal, I set new ones because I know that’s what he’d expect.” She continued, “All I’ve ever wanted to do is to help people achieve their dreams. I have clients who are small, one-man operations up to million dollar companies. The small guy deserves as much of my attention as the big guy. They are just as important to me.” The savvy business woman, who I call my friend, was once a struggling young lady with an idea. Today, I’m proud to say that she stands as an example for young VOL 6, Issue 1 n IBASuccessMagazine.com 23