IBA SUCCESS MAGAZINE Volume 6 Campaign 1 | Page 12
EXPERTS LANE n BRANDING
PERSONAL BRANDING PHOTOSHOOT
Solves Social Media Headaches and is
A Great Branding Tool
S
By Kalysa Wilson, Branding Expert
ocial Media Content shares much of
oneself and ones’ brand and is ap-
propriate advice for small business
owners. While many interpret this as
a form of documenting too much of ones’
life and brand, it does not have to be the
case; many would suggest it probably will
not come across in that way. A photoshoot
that aids in branding ones’ business may
be beneficial, and it might be a great idea. hard. A well planned and executed personal
branding photoshoot will allow one to have
enough content for months, maybe even
a year! The liberation of developing social
media content attained by producing a dai-
ly schedule is tangible when one no longer
scrambles around for an image that will fit
the content generated. The time saved is
dramatic. Just think about what one can
achieve with the extra hours each month.
Many small business owners spend many
hours to keep on top of our various social
media platforms. With the knowledge that
a need to be consistent with messaging to
achieve brand recognition, we seek, which
may be a stressful task. Nevertheless, per-
forming this task does not have to be that Let’s take a look back and define the word,
brand. Who you are, and how you show that
to the world through websites, social me-
dia and marketing materials, is your brand.
Deciding to have a brand photoshoot is just
that. It says who you are and defines your
brand through the photoshoot. The image
10
IBA Success Magazine
n
VOL 6, Issue 1
of you and your brand stand out against
the backdrop which expresses the brand
and explains everything about who you are,
your passions, and what you do and what
your brand offers. Personal branding photos
set you apart from the competition. It allows
your facial image or brand image to be rep-
resented in the marketplace. Allowing you
to stand out bigger and stronger than your
competition is the goal of a good branding
photoshoot. Using images from the brand-
ing photoshoot allows customization and
has a consistent brand image.
Kalysa Wilson
Personal & Business Branding Coach
and Branding Photographer
www.kalysawilson.com