IBA SUCCESS MAGAZINE Volume 6 Campaign 1 | Page 12

EXPERTS LANE n BRANDING PERSONAL BRANDING PHOTOSHOOT Solves Social Media Headaches and is A Great Branding Tool S By Kalysa Wilson, Branding Expert ocial Media Content shares much of oneself and ones’ brand and is ap- propriate advice for small business owners. While many interpret this as a form of documenting too much of ones’ life and brand, it does not have to be the case; many would suggest it probably will not come across in that way. A photoshoot that aids in branding ones’ business may be beneficial, and it might be a great idea. hard. A well planned and executed personal branding photoshoot will allow one to have enough content for months, maybe even a year! The liberation of developing social media content attained by producing a dai- ly schedule is tangible when one no longer scrambles around for an image that will fit the content generated. The time saved is dramatic. Just think about what one can achieve with the extra hours each month. Many small business owners spend many hours to keep on top of our various social media platforms. With the knowledge that a need to be consistent with messaging to achieve brand recognition, we seek, which may be a stressful task. Nevertheless, per- forming this task does not have to be that Let’s take a look back and define the word, brand. Who you are, and how you show that to the world through websites, social me- dia and marketing materials, is your brand. Deciding to have a brand photoshoot is just that. It says who you are and defines your brand through the photoshoot. The image 10 IBA Success Magazine n VOL 6, Issue 1 of you and your brand stand out against the backdrop which expresses the brand and explains everything about who you are, your passions, and what you do and what your brand offers. Personal branding photos set you apart from the competition. It allows your facial image or brand image to be rep- resented in the marketplace. Allowing you to stand out bigger and stronger than your competition is the goal of a good branding photoshoot. Using images from the brand- ing photoshoot allows customization and has a consistent brand image. Kalysa Wilson Personal & Business Branding Coach and Branding Photographer www.kalysawilson.com