LET'S CLIMB
Consistency on Multiple Platforms…
My Secret to Success!
IN-PRINT / ONLINE / IN-PERSON
By Jennifer Yon
S
haring your story through multiple
platforms is guaranteed to expand
your reach. How do you grow your
brand? You do so by delivering your mes-
sage, online, in-print and in-person!
Seems simple huh? You would be sur-
prised. Quite often, during business
strategy sessions, entrepreneurs say, “I
only market on Social Media” or “word
of mouth is what builds my business” but
what happens when social media crashes
or readers opt for another print medium
over the one in which you’ve advertised?
There are so many different scenarios
that clearly give real reasons why you
shouldn’t put all of your efforts into one
place.
Recently I was inconvenienced by so-
cial media. For an entire day, my posts
were not posting. Images where being
blackened and I was even banned from
posting and sharing for 24 hours. While a
couple of my clients were having nervous
breakdowns, I maintained a level head.
How? Well for starters, I’d recently com-
pleted an informative luncheon where I
was able to share my passion and con-
nect in person with my next client, secur-
ing the deal because I could place my
publication in her hand and immediately
display the quality and dedication of my
network. When you rely on just one meth-
od to distribute your message you could
lose many potential clients along the way,
something I learned as an entrepreneur
seven years ago!
As a matter of fact, advertising campaigns
that are in-print and on-line improves
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IBA Success Magazine
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VOL 5, Issue 3
persuasion methods by 10%, and when
you add your personal touch—the face to
face connection—you now have the abili-
ty to develop a relationship and commu-
nicate from the heart, showing your true
passion. That’s my secret to success and
the reason you should join IBA Success
Magazine.
TOP 5 REASONS TO ADVERTISE
WITH IBA SUCCESS MAGAZINE
1. Our focus is on customizing advertis-
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not securing an AD.
2. Our Publication reaches strategic au-
diences around the world, offering
GLOBAL EXPOSURE.
3. Power in Partnership rules – We part-
ner with diverse events connecting
our advertisers FACE to FACE with
SUCCESS.
4. We go over and beyond placing your
ad, we send referrals, share your cur-
rent specials or events while connect-
ing you to other businesses and cus-
tomers. Nurturing relationships is our
specialty!
5. Our dedicated team has over 50
years of combined experience in
design, content creation, public rela-
tions, business strategy, and event
management.
Advertise with IBA Success Magazine and
Let’s Climb Together! n