COVER STORY
the fellow experts who'd later guide me
towards the concept and journey I'm on
today. I realized that without live confer-
ences and events, I would have never met
the people I needed to create this amazing
journey. I know that not everyone has the
ability to travel and go to these live events
or the confidence to connect with strangers
much less expert speakers and influencers.”
And this became Ross' goal and passion
—bringing these experiences in his own
backyard on a local level at affordable
prices—starting with the Modern Profits
Networking Events and Masterminds.
“What makes entrepreneurship wildly re-
warding for me is that I now get to take
my knowledge of events from founding
American Happy Hour—and my abili-
ty to meet the people on stage to help
change, influence and grow the lives of
other emerging entrepreneurs. I know
how life changing these experiences
were for me.“
Ross had been working his concept
of helping local businesses gain more
clients and make more sales. What
first started as a side hustle became
the testing ground for the new digital
marketing tips and techniques he was
learning—and it financially enabled him
to attend the digital marketing confer-
ence and training —which catapulted his
digital marketing skills into aiding local
businesses to reach similar goals. After
mastering these concepts for two years
while still employed as a salesman, Ross
finally felt ready to leave his corporate
job and take the risk of venturing off on
his own as an entrepreneur. And that day
began his journey from salesperson to a
full-time entrepreneur building life on
his own terms.
Ross has also learned that most local busi-
nesses don't know what exactly they need
to grow, which is why strategic consulta-
tions offered by Modern Profits tailor pro-
grams specific to each business and their
own needs: “I want to give as many peo-
ple as possible this opportunity to get a
step closer to their dreams.”
Amanda Dake now appears as a guest
speaker at the Modern Profits networking
events and a participating leader in the
mastermind groups. The moral of the sto-
ry: It's all about being in the right place at
the right time to bridge the connections,
which then lead you towards your intend-
ed purpose.
SECRET FORMULA TO
CRUSHING YOUR GOALS
All in all, in his previous experience in the
corporate world, Ross walked away with
a knowledge far more valuable, proven
to be his secret formula to success. Now
through Modern Profits, Ross teaches en-
trepreneurs and local business owners
how to break their goals down to micro
goals, and to set milestones along the way
as signals on being on the right path to-
wards their ultimate end game.
During his Modern Profits speaker presen-
tations, Ross stresses the importance of
having a road map to success: "Imagine if
you try to get somewhere without a GPS or
a map. A lot of people set their goals and
they don't have a GPS. They don't know
how to get there. They flounder around
like a fish on land. To get from zero to a
million, you've got to have a map."
And once you have your road map de-
fined, it will aid in succeeding in anything
you do: How much money you want to
make? How many sales you want to make?
How much weight do I want to lose? The
list goes on. Ross now shares these con-
cepts he learned with others.
LEARN THESE 10 SECRETS
TO SUCCESS IN MORE DEPTH:
BUILDING RELATIONSHIPS
THROUGH NETWORKING
After leaving the sales industry, Ross
sought to create a different kind of net-
working event: "Networking is an essen-
tial part of building wealth. A lot of times
we get stuck in our office behind our
16
IBA Success Magazine
n
VOL 5, Issue 3
• Define your true desire.
• Create a path to accomplish your
goals.
• Pick a specific goal based on a
number, not a lifestyle.
• Make your goal attainable.
• Set micro goals.
• Defining your goal as a daily task.
• Know your percentage and closure
rate.
• The little things you do can create
hardworking employees.
• It's not all about the money.
• You've got to define your action.