COVER STORY
T
TRANSFIRST MEDIA
than the sum of its parts”. Tourism is good
for the traveler as well as the economics of
the destination community. Through their
sister company, First Priority Marketing,
they offer an array of marketing tools to
clients in arenas that may not be directly
tourism related.
JENNIFER YON AGENCY
l-r: Scott Matthews, Jennifer Yon and
Heissam "I'm in" Jebailey
Scott Matthews is the President of Trans-
First Media. When asked what the goal be-
hind the organization was, Scott indicated
that the goal was creating thousands of
opportunities that can be tailored to busi-
nesses unique needs and goals with inter-
active kiosks and customer experience.
His favorite business quote is, “Alone we
can do so little; together we can do so
much.” –Helen Keller. When he is not be-
ing a corporate mogul, Scott enjoys sports
and traveling. When asked about person-
al dreams for himself, Scott would some-
day like to retire successfully and share life
experiences with everyone. awesome as those numbers are, what is
even more impressive is that 2.52 million
people actually live and work here. When
those that live here look for entertainment,
they usually do not attend the theme
parks of the tourist. They depend on event
organizers like I’m in Events. This company
puts together and hosts large networking
and charity events for all ages and work
backgrounds year-round. They are most
notably known for Black and White Week-
end for BASE Camp Children’s Cancer
Foundation. The organization will be cel-
ebrating their 10-year anniversary and re-
union on Friday, May 10, 2019 presented
by Expedia Local Expert.
TEZZ MOBILE SOLUTIONS FPIS DISTRIBUTION
& TRAVEL MARKETING
Anjali Sivakumaran is the Principal of Tezz
Mobile Solutions. She started the compa-
ny she says with the goal of enhancing
the quality of life in our communities with
smart city solutions. She lives this daily and
it is reflected in the words of her favorite
quote, “If everyone is moving forward to-
gether, then success takes care of itself”.
The community is important to her both
from a business and personal perspective
When she is not running the business, she
can be found educating and enhancing
children’s lives. She teaches dancing and
social media dangers to children. Cur-
rently Anjali volunteers with Children’s
Safety Village and Feeding the Children
Everywhere. If she could ever find a way
to tear herself away from her work in the
community, she would love to be able to
travel the world.
I’M IN EVENTS
Orlando has the distinction of setting an
annual record of 72 million visitors making
us America’s most visited destination. As
16
IBA Success Magazine
n
VOL 5, Issue 2
Betty Pratt is a legendary retired tourism
marketer. But before she retired, she en-
sured that her legacy would live on. That
legacy does, in the form of her daughter
Linda Higgins and her granddaughter
Lauren Murphy. This mother-daughter duo
are the co-owners of FPIS. FPIS Distribu-
tion & Travel Marketing, an award-winning
company, provides all the tools needed
by advertisers to the tourism industry by
offering both traditional and digital me-
dia. FPIS was founded in Central Florida
in 1967 and is owned and operated by a
family for three generations. Throughout
the Southeastern United States, they dis-
tribute brochures and other marketing
opportunities. They are known for their
professional service as well as their part-
nerships with numerous organizations.
The duo are quoted as saying, “Partner-
ships are so valuable as they allow both
individuals and businesses to share their
best talents. No entity can excel at all
things. It is true that the whole is greater
Partnership has many definitions, but none
as comprehensive as that echoed by Jenni-
fer Yon Agency. Their approach is focused
on the power of relationships and strate-
gic planning coupled with management
to bring more awareness to your brand,
product or organization. The boutique PR
& Management Agency services clients all
around the world with the philosophy of
power in partnerships and the cultivation
of relationships and consistency. They are
accustomed to working with all industries
including entrepreneurs, start-ups and na-
tional organizations. The Agency does not
provide a cookie cutter service because
they believe that each individual client will
achieve success when creativity is the force
that drives the out of box thinking neces-
sary for positioning the client for the win.
CEO, Jennifer Yon, has a network of skilled
professionals, certified experts and effec-
tive communicators working on behalf of
clients. The agency is driven by the philoso-
phy that the client’s success is their success.
The passion of the agency is the product.
But after years of working with small busi-
nesses, charities and national brands,
the clarity of what’s needed for exposure
through growth was implemented in IBA
Success Magazine. IBA Success magazine
is a marketing campaign geared towards
promoting world-wide on a multi-level
platform, the innovative action approach
delivers brand awareness, build revenue
streams while connecting our partner ad-
vertisers to their target audience. The mis-
sion is simple—to provide attractive, con-
sistent and strategic advertising guidance
while cultivating partner relationships. Un-
like other agencies, the power of partner-
ships has led Jennifer Yon Agency to cre-
ate a bridge between services, products
and clients. According to Yon, it is all very
simple, “When You Do What You Love, It
Shows”. n
here is a quote that says leader-
ship is the capacity to translate
vision into reality. These amazing
organizations do not run them-
selves. The leaders of these organizations
are remarkable individuals who have in-
deed translated their vision into these
successful companies. In an interview, we
strove to understand the wizards behind
the curtain: