Maximum Yield Cannabis USA August / September 2017 | Page 98

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CANNABINOIDS HEIGHTEN sensitivity in regions where the receptors are found , and they are found in the reproductive systems of both males and females .”
SEX For those who are comfortable with the effects of marijuana , sex can be more pleasurable when under the influence of the drug . This happens because cannabinoids heighten sensitivity in regions where the receptors are found , and they are found in the reproductive systems of both males and females . The reward system also plays a major part in this process when various forms of stimuli motivate us to engage in a given behavior , in this case sex , that produces a desired outcome . The release of dopamine encourages people to repeat the action that caused the pleasurable sensation in the first place . With the goal of procreation being at the root of our nature , sex was always meant to be pleasurable . It just becomes more so when enhanced by the effects of THC . One of the most famous experiments conducted in the early 1900s by Doctor Skinner , best known as the “ Skinner Box ,” was the start to identifying how the pleasure center of the brain works and how it manifests in our behavior . Basically , Skinner put rats in a box with two levers they could press : one to deliver food and the other to deliver a shock to their feet . They quickly learned to avoid the lever that produced the shock , and continued to press the food lever over and over , an example of how the reward system operates . Years later , James Olds and Peter Milner put a spin on Skinner ’ s OG box . Instead of pain versus pleasure , there was a lever that was connected to their brain that would deliver pleasureable brain stimuli when pressed , and another lever that would deliver food when pressed . The researchers were surprised to find that rats continued to choose the brain stimuli every time over the food , even when they were hungry . This happened because of the reward system and the pleasure circuit experienced by the lab rats . Based on these results among other scientific studies , it seems that we are prewired to pursue pleasurable experiences based on our brain functions , even if it takes precedence over actions in pursuit of survival .
FOOD , MUSIC , AND MORE Similar to sex , marijuana also heightens the pleasure derived from already pleasurable experiences , such as eating tasty foods , listening to your favorite band , or viewing your favorite artist ’ s portfolio . A study conducted by Maria Antonietta De Luca from the University of Cagliari in Italy in 2012 concluded that marijuana does enhance the effects of our preferences , but does not necessarily cause us to change our minds about something we didn ’ t like previously . With or without marijuana , when we eat , view , or listen to something we like , our brains release dopamine from the nucleus accumbens , which signals to us that this is something we enjoy , and encourages consumption of the stimuli more often . When you add marijuana to the mix , this sensation is exacerbated , producing a feeling of euphoria , furthering our decision to continue “ consuming ” this pleasure-inducing action again .
So , to answer the question , why dope is so dope , the explanation is clear . Our brains are wired to consume and process the effects of cannabis naturally . With brain receptors specifically present for the recognition of cannabinoids alone , we can all feel good about feeling good about the good old herb we refer to as dope .
Lacey Macri works as head of sales at CleanGrow Ltd ., focusing her time on business development within the company . She received a bachelor ’ s degree in communications and psychology from the University of California , Davis in 2011 , where she worked at the California Aggie student newspaper on campus .
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