RESEARCH METHODOLOGY
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
• After arriving at the overall market size from the market size estimation process explained above , the total market was split into several segments and subsegments . In order to complete the overall market engineering process and to arrive at the exact statistics for all the segments and subsegments , the data triangulation and market breakdown procedure was employed , wherever applicable . The data was triangulated by studying various factors and trends from both the demand and supply sides . Along with this , the market was validated using a top-down approach .
• FIGURE 4 DATA TRIANGULATION
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