Hult MBA Brochure 2019/20 19Hult_MBA_Brochure_joomag - Page 110

Hult team Musana Carts, whose bright idea for solar-powered food carts in Ugandan refugee camps saw them through to the 2016 finals in New York City. A finalist’s story: Musana Carts The team from Hult International Business School’s San Francisco campus shares their path to last year’s Hult Prize finals: What was the challenge? How did you come up with the idea? The Hult Prize Challenge was to double the income of 10 million people residing in crowded urban spaces by 2022. We started with the idea of solar-powered backpacks in India. Three weeks before the internal campus competition, we pitched the idea at a startup weekend. It was well received but ultimately it became clear the idea wasn’t going to work in urban areas of India. We had to scrap the whole idea and start again. What was your solution? A solar-powered cart for vendors selling street food. We aim to provide urban street vendors with cleaner, safer, and more efficient solutions to their cooking, storage, and financing needs. How did you build the team? Manon, the team captain: Taliey and I were partners in a Design Thinking exercise during a Social Innovation class at Hult. From then I knew that if I joined the Hult Prize, I wanted Taliey by my side. Kei was on the same program and was the missing piece of the puzzle that joined us later. 6 After some intense research and development, we arrived at the Musana Carts prototype with Kampala in Uganda—where Taliey spent her childhood—as the initial target market. We went on to win the San Francisco campus competition, and then the regionals, and were one of six teams to pitch at the Global Finals.