Modern working styles for
a very modern course The power of good product
management
It was deliberately decided to deliver the course
in a blended way; the majority of the content was
delivered online through short video lectures,
expert videos, and selected articles. Student
assignments took place in teams that worked
closely with campus-based coaches. Students
were exposed to thematically organized content
alongside instructional videos and worksheets
relating to weekly group projects. Content also
included video discussions with product managers
about how they should approach the challenges
broached in the weekly work themes. There was
a brief quiz at the end of each module to test their
knowledge. In addition, the course included five
live webinars hosted by lead faculty members,
allowing students to ask questions and further
explore course topics. The team project challenged students to develop
a product or service for their own local campus city
in the not too distant future. Students did this by
moving through the ‘Double Diamond’ framework
of product development and innovation. Students
downloaded worksheets and viewed instructions
for the next phase of their project, and then met
with their coaches in their teams at the end of
every week to present their completed worksheets,
findings, and next steps. At the final session each
team formally presented a prototype of its product
or service.
Lend a helping hand
The course was such a success that it will be
offered again this year to postgraduate students
during Module B. It will act as a good learning curve
and springboard before students have to submit
their final presentation for the Hult Business
Challenge. Alumni interaction is most welcomed
and we are especially keen to hear from you if you
can offer insights into how your company is
considering adapting its models and practices to
meet future business realities. Please contact
[email protected] for more information.
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