ON CAMPUS
What our alumni and course director say about the program:
Felipi Barros
Head of Strategy
CFLD International
MBA, Class of 2016 Dirk Wilfling
Head of Product Management Alexa
Germany/Austria Amazon
Masters in International Business,
Class of 2012 Anne Hirvonen
Director, Manufacturing and
Site Logistics Process Strategy
BASF
MBA, Class of 2017
My course highlights My course highlights My course highlights
• The futurist exercise to understand
trends and drivers for key industries • The diversity of represented industries
and a great mix of Hult alumni and other
senior executives •
• Being given different creative insights
and implementation strategies to
tackle current challenges
The opportunity to refresh my skills on how
to approach today’s digital challenges and
to be given a framework for the practical
aspects of proceeding with digital strategy
• It was a fantastic refresher of concepts
taught at Hult presented from a new angle
• The diversity of participants and the
various professional backgrounds added
• The opportunity to be inside Ferrari
• The team did an amazing job of integrating an extra dimension to the discussions and
and feel what the brand really stands for
Ferrari’s world and experience with the
provided excellent learning opportunities
course curriculum by creatively exposing
“As my company develops cities, the insights
us to Ferrari’s history and future
• Ferrari was a wonderful host. I learned
from the course will be used to understand
about very interesting aspects of the
future dynamics for urban planning and city
“We were presented with a framework to
Ferrari manufacturing approach and their
development. The course helped us upgrade develop innovative ideas that can be easily
superior product quality
our level of digitization and allowed us to
applied to everyone’s professional life and
understand what our stakeholders and
existing team structures. Having this tool will “For an engineer like myself, it was a highly
industry partners need in the future. The
help me to more easily find the right narrative exciting experience. One of the key
course gave us the opportunity to remove
going forward. The program is a great way to messages was to avoid obsessing about
ourselves temporarily from the day to day
step back from your busy professional life for reaching 100% when crafting execution
routine and think real strategies by exercising a very short period of time and to refresh
strategies. It is much better to work in smaller,
scenario planning, futurism, and problem
concepts and strategies that are beneficial to more digestible steps. Above all, get
solving. It also brought the students close to
work in the long run. It also provides a great
consumer feedback early so you can
the Ferrari world, showing how a company
networking opportunity to widen your
continually improve. One can only visualize
achieves incredible standards and stays
horizons and create new innovative ideas.”
how things will look and what customer
on top.”
needs will be in 15 years, so you have to
come up with the best digital strategy and
build that alternative scenario for the future.”
“Ferrari is a very curious organization and we want
to learn from the best practices. The program not
only allows us to share our insights and learnings
from Ferrari, but also enables us to receive course
participants’ recommendations. It’s the Yin and Yang
that makes this partnership with Hult work.”
Dennis de Munck
Head of Talent Acquisition, Ferrari S.p.a
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