Global brands tackle digital disruption In high demand so book early
Since 2016 Hult Ashridge has partnered annually
with Ferrari, the iconic sports car manufacturer, to
deliver a unique business immersion program that
focuses on digital transformation. This cross-
functional program explores digital ecosystems and
deep dives into digital strategy. Seats on 2018’s three day course were extremely
sought-after as there were only 25 places available.
Participants were carefully selected to ensure
their profiles and experience complemented those
of the group as a whole.
Course objectives
The program is specifically developed to allow
participating executives to focus on digital strategy
and innovation, regardless of their industry.
Ten Hult alumni were among the group of
directors, managers, and members of leadership
teams who were lucky enough to secure a place
in this year’s cohort. The program took place on
September 17-19, 2018 at the Ferrari headquarters
in Maranello, Italy.
The course allows them to:
Not all work and no play
• Develop the confidence and skills to
understand the latest trends, drivers, and The course is fast-paced. Classes and workshops
implications for digitization and to build their
led by Professor Olaf Groth are complemented
own digital futures within a proven framework.
by a full schedule of amazing activities including
test-driving Ferraris, participating in racing
• Craft concrete moves for their own
simulations, and unleashing everyone’s competitive
company’s digital business model and side during team pit stop competitions. Participants
proactively position their customers,
also attended an exclusive gala dinner hosted
competitors, new entrants, and suppliers.
at the Ferrari Museum.
• Learn best practices and how to apply
the tools used to identify the potential
pitfalls created when instigating
digital transformations.
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