And so to bed
While the claims made by several world leaders that they could function
on just four or five hours sleep a night might be true, for many people
that little amount of sleep can—even in the short term—have serious and
damaging side-effects. Major disasters have occurred as a result of poor
sleep, from the destruction of the Challenger Space Shuttle to nuclear
meltdowns such as Chernobyl and Three Mile Island. But even if it doesn’t
end in catastrophe, there are more prevalent effects to consider, including
health disorders, the rise of depression, and poor memory retention.
For businesses and their employees, the impact can be incredibly
detrimental—from the negative impact on decision-making and
communication skills, to the stifling of creativity and innovation. The
Business of Sleep delivers a serious business message: A lack of sleep
will have an effect on your work and career. But the good news is that
there are positive steps that can be taken.
Drawing on seminal and cutting-edge research, alongside interviews
with notable CEOs and business influencers, sleep researcher Vicki
Culpin offers an accessible guide to how sleep works, the consequences
of poor sleep, and the practical ways of mitigating against, and reducing
the impact of, compromised sleep in organizational environments.
The Business of Sleep:
How Sleeping Better Can Transform Your Career
Professor Vicki Culpin
Bloomsbury Publishing, March 2018
Championing culturally-centric
branded lived experiences
Halal Branding is written in an easy to digest style, aimed at both
practitioners and academics. The book presents an alternative approach
to branding, designed to enrich conventional brand thought. Hult
Professor Jonathan A.J. Wilson outlines how clusters of people, influenced
by Islam and Muslim ways of life, can build authentic brands and profit
from Prophethood. He also focuses on human connections and how to
avoid alienation or a feeling of otherness in underrepresented groups. It
offers a nuanced and fresh approach—blending facts and theories from
psychology, philosophy, religion, cultural studies, and marketing, with
practical examples, tool kits, humour, poetry, infographics, memes, and a
touch of creative hip-hop/grunge flair, which harks back to Wilson’s
previous career as a musician.
During his 20-year career, Wilson has worked in both academia and
industry, spoken at over 100 conferences and published over 200
pieces of work, championing the art in science and the science in art.
Drawing from his Chemistry degree, MBA in Business, and PhD in
Branding, he has built a reputation on being able to ask questions
that stimulate debate and uncover new thinking. In 2017/18 he was
the only U.K. academic to receive a LinkedIn Top Voices Award and
feature in its advertising campaigns. He also runs Personal Branding
workshops for Hult students and alumni.
Halal Branding
Professor Jonathan A.J. Wilson
Claritas Books, November 2018
27