You are very passionate about exploring
how to accelerate growth and innovation.
How has your Hult journey influenced you?
The education sector is one of the most
rewarding industries to work in. Given the
unprecedented scope and scale of change
in the world, it is more important than ever
to keep learning. With the fourth industrial
revolution impacting every organization
and changing our daily lives, we have
a responsibility to light great fires of
innovation and transformational leadership
to sustain a new kind of growth.
Hult Ashridge has a dedicated innovation
practice to champion disruptive growth and
help our clients master digital transformation
journeys, new business models, and new
approaches to leadership. One example is
the open consortium ‘Digital Futures’
program we launched in partnership with
Ferrari three years ago. Jim Sintros from our
global Hult-Ashridge board is a seasoned
racer and has been supportive of this alliance
since the start. Companies who have already
benefited from attending include Amazon,
Coca-Cola, Continental, Deutsche Telekom,
Merck, Uber, Unilever, Swarovski, and
ThyssenKrupp.
You are also involved in various
projects outside of Hult. Tell us about
your experiences and what you hope
to take on next.
Having spent half of my career in marketing
and half in sales, my heart truly beats for
both! This is why I decided to serve on the
board of the Swiss Marketing Association.
As of 2019, I will also be a federal examiner
for international Sales Director exams
in Switzerland.
I spent 12 years at Procter & Gamble
leading the P&L of multi-million dollar brands
as well as P&G’s prestige luxury business
across EMEA. When I moved into consultancy
and higher education, I founded Inspire for
Excellence to create a new regional best
practice forum around leadership and
sustainability. Through that I co-ran programs
and events at IMD business school with
President Bill Clinton, Stephen MR Covey,
Robin Sharma, and Chester Elton.
My love of learning and sparking the fire of
transformational education will continue
—I am a certified learning agility coach
for high potential talent by Korn Ferry,
and am currently in the final stages of
getting accredited as a coach at Hult
Ashridge. There has never been a better time
to disrupt executive education, to accelerate
our clients’ successes in innovative and
relevant ways…and have fun while doing so!
Fun facts about Tanja:
What languages do
you speak?
German, English, French,
Spanish, and a little Italian.
How many countries have
you traveled to?
Forty two and I look forward
to exploring many more!
Which countries have
you lived in?
Austria, Switzerland, Spain,
France, the U.S., and the U.K.
Do you have any unusual
hobbies?
I am a certified level three
Reiki Master.
What’s the craziest thing you
have done on the job?
I took one of my teams to
an F1 racing track in Miami
and let them race in an F1
powered car. It was such
a thrill!
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