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FOURTEEN-YEAR-OLD CASEY SCHWARTZ
has ditched more social networking services than most people her parents’ age have joined. Like many of her friends, Casey has a tendency to
embrace social media sites, then suddenly drop them. ¶ Skype, Formspring and WhatsApp: All three have suffered this fate. Casey still uses
Snapchat, but less than she did last year, and in the span of three months,
she’s joined, quit, and rejoined Twitter. She’s collected banished apps into
a folder on her phone labeled “Stuff Nobody Likes.” And she’s thought
about deleting her Facebook account because she checks it so frequently.