Huffington Magazine Issue 49 | Page 29

MUNIR UZ ZAMAN/AFP/GETTY IMAGES Voices knowledged it failed to fully scrutinize — would not deliver precisely the sort of public relations disaster the company now confronts. Even companies that operate with the highest discipline can wind up purchasing items produced in factories about which they know little to nothing, for the simple reason that their suppliers routinely engage subcontractors who themselves subcontract out some of their work. Layer by layer, the brand gets further removed from knowledge and control. The production sinks deeper into the underground economy. I saw this repeated