Huffington Magazine Issue 18 | Page 35

Voices and reach almost anyone in the world. Readers can instantly respond to anything they like or (more likely) dislike. And there’s no “Continued on page A12.” This constant demand for fresh content, combined with staggering budget cuts at dailies and other print publications has given rise to the demand for the renaissance reporter: a journalist who not only reports the news, but also photographs it, uploads it, tweets it and maybe even posts some video footage for good measure. In other words, if Earnest Hemingway reapplied for that reporting job at The Kansas City Star in 2012, odds are he wouldn’t get it. The unfortunate truth is that publications can simply no longer afford to hire new (young) staff members to do just one thing, even if they do that thing really well. Nowadays, the ability to multitask is a prerequisite for almost any new job in the industry. So even if you want to get hired as a writer, you shouldn’t freeze up at the sight of a Nikon DSLR or an InDesign layout. The same goes for photographers, graphic designers and webmasters. If writers need to learn GILLIAN FREW HUFFINGTON 10.14.12 how to brave technology and produce proficient visuals on a deadline, artists and techies should learn the nuts and bolts of writing. In short, everybody needs to acquire new skills. To survive in today’s publishing If Ernest landscape, we as Hemingway media professionals reapplied for need to learn to help that reporting each other. An overgig at The worked web manager Kansas City may think that trainStar in 2012, ing technophobic odds are he writers to upload wouldn’t their own stories and get it.” photos is a waste of time. But just think how much time that web manager will save in the future if writers are empowered to post, edit and publish all their own content without the middleman. Not every member of the publishing industry needs to be a multimedia wizard and a master of web and print. What we do need is a shared vocabulary, and, more importantly, shared proficiency. To that end, teaching writers what a CMS does or aggregators about the mechanics of a feature story is a step in the right direction.